Reimagining Sustainability
by Transforming Waste

ACCELERATION CHALLENGE IS LIVE!

The Waste Crisis in Pakistan

Tons Annual Waste Generated

0 Million

Recycling Rate

0 %

Unmanaged Waste in open dumps

0 %

Loss in Economic Impact

$ 0 Billion

2nd Life Pakistan, co-created by Unilever Pakistan and SEED Ventures, is focused on identifying and supporting solutions that give waste a second life.

Partnering with UNDP this year, we’re expanding into new industries with an enhanced Acceleration Challenge.

By supporting innovators across Pakistan, we aim to drive a circular economy that benefits communities, businesses, and the environment.

Our Blueprint for Impact

Vision

A future where waste isn’t wasted—a Pakistan where materials are reused, communities thrive, and sustainability is second nature.

Mission

We’re making sustainability simple by linking ideas, industries, and people to turn waste into value and drive real change.

Objective

To inspire action, connect solutions, and create a Pakistan where every choice builds a cleaner, greener tomorrow.

Join the 2nd Life Movement

Be part of a growing network transforming waste into opportunity. Access tailored support, connect with changemakers, and drive sustainable innovation across industries.

Industries that Matter

The Acceleration Challenge focuses on key industries driving change in waste management and circular solutions. Explore opportunities in these fields—and beyond!

Plastic Reimagined

Plastic accounts for over 300 million tons of waste produced annually, with only 9% being recycled. Solutions in this space can help reduce pollution and create valuable new materials.

Fabric Futures

The fashion industry produces 92 million tons of textile waste yearly. Innovations in reuse and recycling can transform discarded fabrics into sustainable resources.

E-Waste Revolution

Over 50 million tons of e-waste is generated globally each year, but only 17% is recycled. Circular solutions can recover precious materials and reduce toxic waste.

Paper Possibilities

Paper waste makes up nearly 26% of landfill material. New ideas can turn this into eco-friendly products and reduce deforestation.

Sustainable Structures

Construction generates 30% of global waste. By reusing materials, we can cut down landfill contributions and build a greener future.

Compost Innovators

A third of all food produced globally—about 1.3 billion tons—is wasted every year. Solutions in composting and by-product reuse can turn waste into a resource.

Sustainable Harvests

Agricultural activities produce significant organic waste, contributing to greenhouse gases. Circular methods can repurpose this waste for energy, fertilizers, and more.

Explore More

The Acceleration Challenge is open to ideas across industries. Have a solution for waste in a sector we didn’t list? Share it with us!

Reimagining Sustainabilityby Transforming Waste