Giving Waste a Second Life

At the heart of 2nd Life Pakistan is our commitment to driving a circular economy through innovation. We're empowering change by supporting startups, researchers, and businesses to turn waste into opportunity. Here's how we've started—and how we’re continuing to push the boundaries of sustainability.

Last Year's Impact

In our first cycle, we focused on addressing plastic waste, one of the most pressing challenges in today’s world. Through our Acceleration Challenge and Research Programme, we worked with a range of startups and researchers who were passionate about finding sustainable solutions.

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Our Experts

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Our Partners

2nd Life Pakistan began as a collaboration between Unilever Pakistan and SEED Ventures in the first cycle, focusing on innovative solutions to address plastic waste. This year, in the second cycle, we’ve partnered with the United Nations Development Programme (UNDP) to expand our efforts. Together, we’re venturing into new industries with an enhanced Acceleration Challenge, supported by changemakers across sectors. We’re proud to work with startups, researchers, and organizations that share our vision for a cleaner, more sustainable Pakistan.