Mint Rewards

Mint Rewards is a tech-driven enterprise addressing Pakistan’s plastic waste crisis through an innovative rewards-based recycling system. By incentivizing recycling behaviors and collaborating with businesses, Mint Rewards is building a sustainable ecosystem where individuals are rewarded for contributing to a cleaner environment. Their mission is to support environmental health and drive a circular economy by reducing plastic pollution across urban areas.

The Challenge
Pakistan’s urban centers face a major waste management challenge, with over 88,000 tons of plastic bottles and 55 billion plastic bags discarded each year. However, only 20% of this waste is collected, and just 9% is recycled, resulting in severe pollution, overflowing landfills, and significant harm to marine life. The lack of recycling infrastructure and incentives highlights the urgent need for a structured, scalable approach to responsible waste management.

The Solution
Mint Rewards offers a comprehensive recycling solution that benefits both consumers and businesses:

• Incentive-Based Recycling: Users earn rewards, including discounts and vouchers from participating brands, for recycling plastic waste.
• Enhanced Recycling Infrastructure: Mint Rewards partners with businesses to install automated collection machines, waste bins, and app-driven systems, making recycling easy and accessible.
• Accountability & Transparency: The platform includes a detailed reporting system, allowing users to track their recycling impact, reinforcing a sense of contribution to sustainable goals.