WrapUp

WrapUp is a women-led initiative in Karachi, transforming post-consumer wrapper waste into premium, handmade products. Combining traditional craftsmanship with sustainable upcycling techniques, WrapUp aims to bridge gaps in the existing waste management ecosystem. With over six years of experience in Karachi’s waste sector, WrapUp’s multifaceted approach goes beyond recycling by integrating education, community engagement, and product innovation. Their initiatives, which began in 2023, focus on raising awareness in schools and low-income communities, especially in Shireen Jinnah Colony, to instill a culture of waste-conscious living and create long-term community responsibility.

What They Offer:

• Upcycled Handmade Products: WrapUp repurposes post-consumer wrapper waste into high-quality, handcrafted items such as designer handbags and jewelry, providing unique, eco-conscious alternatives to mass-produced fashion.
  
• Education and Awareness Programs: The company conducts workshops in schools and communities, educating over 3,000 children on sustainable living and waste management practices.
  
• Community Empowerment: WrapUp creates employment opportunities for women in marginalized communities, helping preserve traditional artisan skills while providing fair wages in a safe, structured environment.
  
  

Why It’s Green: WrapUp’s innovative approach reduces the environmental impact of post-consumer wrapper waste by recycling materials through mechanical processes rather than energy-intensive chemical methods. Their products, crafted using sustainably sourced materials, contribute to the circular economy by reducing waste, reusing materials, and recycling them into valuable products.

https://wrapup.pk/